iPhone Marketing Strategy

As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products without all the "fluff". The iPhone was released by Apple in June, 2007. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhone's official release, Apple ran four television commercials promoting the new cell phone.

The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."

"So, say you're watching Pirates of the Caribbean"
Finger clicks on video and displays wide screen movie.
"Mmm, did somebody say Calamari?"
Finger clicks back to menu, selects Maps application to search 'Seafood'.
"The closest would be..."
Map displays all seafood locations and highlights location nearest to you.
"Ah!"

iPhone Marketing Strategy

Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's.

The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps.

Not only does Apple utilize television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.

With Apple's brief press releases, giving the audience little to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a product will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the companies plans, but secretly their marketing department must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)

The official iPhone website does more than just provide information about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on apps. Almost the entire iPhone page displays images of apps, provides the "App of the Week," the website also contains sections titled "Apps for Everything," and the "Top Apps." Apple's website is a great marketing tool for current iPhone users and consumers that have an interest in purchasing the iPhone. The promotion of the apps will create a stronger source of revenue for Apple. As customers see top rated applications, they are more likely to download the app, rather than searching through 25,000+ apps to find one that may be of any value to the consumer.

Successful younger men were the target audience that Apple had originally focused on. Apple had hoped that with this target audience, and the fact that 48% of this audience did not already own an Apple iPod, would allow them to reach their forecast of 10 million sales by the end of 2008.

One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, AT&T's only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was AT&T's existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of 9. (Malley, 2007)

The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35, affluent teenagers, "jet-setters", and "mobile" employees who work outside of the office.

Apple is known for their simplistic, but catchy commercials. In recent television commercials for the Apple iPhone, "There's an App for that" is the new catch phrase that places a strong focus on the apps available from the App Store. Apps, or applications, are in "every category, from games to business, education to entertainment, finance to health and fitness, productivity to social networking. These applications have been designed to take advantage of iPhone features such as Multi-Touch, the accelerometer, wireless, and GPS" (Apple, 2009). Apple currently claims to have 25,000+ apps available, and counting.

The focus on the variation of apps offered opens up the target audience greatly. There is essentially an app for everyone. As a few of the iPhone commercials advertise, you can find the snow conditions on the mountain, track calories in your lunch, find exactly where you parked your car. You can find a cab in a strange city, find your share of the bill for a table of 5, or learn to fix a wobbly bookshelf. You can read a restaurant review, read an MRI, or just read a regular old book. These are just a few of the features that Apple has promoted through television commercials. iPhone apps provide every functionality that one can imagine.

When the iPhone was initially released, it was priced at a hefty 9. Still, hundreds of thousands of people rushed out to get the new phone, forking over a third as much as they would have had they waited an extra 3 months. 3 months after the initial release, Apple reduced the price of the iPhone to 9. This enraged Apple's loyal customers and consumers who purchased the new phone just months earlier. One year later, Apple again reduced the price of the iPhone to 9, 66% less than the original price.

In July, 2007, the Apple iPhone was all the hype. I believe that Apple's decision to release the phone at 9 was slightly based on greed. However, their product was the most innovative out in the market place, giving Apple the freedom to price the iPhone at whatever they wanted. Many believed that Apple had cut the price after discovering lower than expected iPhone sales. Apple, however, states that the price cut was made "to spur holiday sales and predicted that Apple would meet its stated goal of selling its 1 millionth iPhone by the end of September." (Dalrymple, 2007)

As with the product life cycle of any cell phone or Apple product, including Apple's iPod, prices are often reduced drastically months after the initially release. Tech products are always competing against "the latest and greatest" while maintaining a relevant price in the market place. Had Apple not reduced the price of the iPhone, the customer base would have dwindled quickly as many consumers are unwilling to spend 9 on a cell phone, no matter how many useful features the phone may carry.

As the iPhone remains to be the number one smart phone around, the product continues to grow, increasing size capabilities, increasing the number of applications available, and providing new features that are released through new iterations of the phone, continue to provide a greater value to the iPhone while the pricing remains relevant.

At this time in the product life cycle, Apple continues to release enhanced iterations of the iPhone. With most iPhone users un-willing to purchase a newer version of the iPhone because of price, the target audience for the newer generation phones is new iPhone customers. With Apple's installed base continuing to grow, they have found a way bring in reoccurring revenue from their existing customers through the sales of their application downloads. As more and more people purchase the iPhone, Apple's audience for new customers continues to dwindle. Fortunately for Apple, they have built in another source for revenue that continues throughout the life of the product.

References

(2009). Apple: iPhone. Retrieved April 26, 2009, from Apple

Dalrymple, J (2007, Sep, 11). Lessons learned from the iPhone price cuts. PCWorld, Retrieved Apr 26, 2009, from http://www.pcworld.com/article/137046/lessons_learned_from_the_iphone_price_cuts.html

Silverman, D (2007, Jul, 10). Apple's silence helped the iPhone hype. Chron.com:Computing, Retrieved Apr 26, 2009, from http://www.chron.com/disp/story.mpl/front/4954824.html

Malley, A (2007, Jun, 6). Apple, AT&T neophytes to define iPhone audience - report. AppleInsider, Retrieved Apr 26, 2009, from AppleInsider Website

Mukherjee, A (2007, Feb, 28). iPhone under attack. Business Today, Retrieved Apr 26, 2009, from the business today website

iPhone Marketing Strategy
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Jesus has smoked most of his life. Now he writes inspiring articles for people trying to quit smoking. You can check out his recent site at [http://benefitsofstoppingsmoking.net] where he writes about the Benefits of Stopping Smoking [http://benefitsofstoppingsmoking.net].

cell phone watches Order Tablespoon Waldorf 7 Micron Silverplated Set Of Purchase Alps Mountaineering Red Tail 4900 Cubic Inch Purchase Imation Black Watch 9840 Volsafe

Wireless Networking - Router Vs Access Point

While planning for your wireless network you might be asking what is the difference between a router and an access point. You need to think of a router as more of a server because it performs many functions like a server. An access point only provides a portal for wireless client to connect to your existing LAN.

Routers can perform many functions. Routers can connect many different WLANs together acting like a traffic cop. Routers also act as a DHCP server. A DHCP server assigns dynamic IP address to your computer every time your computer starts up. If you don't have a DHCP server then you will have to assign each computer on your network a permanent IP address.

As I have said before your router can also act like a traffic cop. You can use a router to perform port forwarding to certain computers on your LAN. For example you can direct all internet traffic looking for your game server's port number to a specific computer on your LAN.

Wireless Networking - Router Vs Access Point

The ability to connect multiple computers to the internet is one of the main features of a router. The router is assigned one WAN IP address from your ISP. This IP address is called a public IP address that everyone on the internet can see. Because you have multiple computers connected to your router the router uses a protocol called NAT Network address translation NAT will assign the computers that are behind your routers IP address, private IP addresses. NAT acts as a firewall because computers on the internet cannot in theory even see your computers. They will only see the IP address of your router. NAT does block traffic from reaching your computers but it will not block Trojans from going out to the internet. That is why I do recommend installing a firewall on your LAN computers.

The role of an access point on a LAN is to give the wireless user a door way to enter. The more people that enter the door at the same time the slower they will go. 802.11b access points say they will give you a through put rate of 11mps but the actual rate is around 5MPS. 802.11g has a rating of 54mbps with an actual through put of 20mbps. The access points do have most of the same security features as a router such as WEP, WPA, 8021x and TKPI but they will not have the traffic cop functions like a router. Also the access points will not have NAT which would add an unnecessary layer to your network. To keep it simple access points just simulate plugging in your laptop to a port in the wall and that's it.A router is used on the border of you network to act as a traffic cop deciding who can come in and blocking those you want to keep out.

Wireless Networking - Router Vs Access Point
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Eric "The Wireless Ninja" Meyer is an expert in Wireless Networking. You can view other Wireless Networking articles at http://www.wirelessninja.com

watch cell phone Discount Everlast Protex 3 Evergel Training Gloves

The History of Wireless Networking

The history of wireless networks and of wireless networking goes hand in hand. Without the discovery of technology such as the radio, wireless technology would not exist at all today. The history of wireless networking goes as far back as the 1800's with the advent of radio waves. The advent of more technology grew throughout the years and expanded to what we communicated with today.

In 1888, a Hamburg, Germany born physicist named Heinrich Rudolf Herz produced his first radio wave ever. By 1894 this radio wave production became a way of communication. Telegraph wires were used to receive the radio waves in signal form. Herz opened the way for radio, television, and radar with his discovery of electromagnetic waves. An Italian inventor named Marchese Guglielmo Marconi then expanded the radius of radio wave sending to two miles, becoming the "father of the radio." By 1899, this form of telecommunication could travel pretty far for its time. Marconi could send a signal 9 miles across the Bristol Channel. He eventually expanded the radius to 31 miles across the English Channel to France. By 1901 the communication area became immense. Marconi could send signals across the entire Atlantic Ocean.

World War II became a big stepping stone for the radio wave. The United States was the first party to use radio waves for data transmission during the war. This use of radio waves could have quite possibly won the war for the Americans. The use of radio wave data communication lead to a lot of speculation to whether the radio signals could be expanded into something bigger than it currently was. In 1971, a group of researchers under the lead of Norman Abramson, at the University of Hawaii, created the first "packet-switched" radio communications network entitled "Alohanet." Alohanet was the first wireless local area network, otherwise known as a WLAN. The first WLAN was not much, but it was a large discovery. The Alohanet WLAN was comprised of seven computers that communicated to each other. In 1972, Alohanet connected with the WLAN system Arpanet on the mainland. This length of connect was ground breaking in telecommunications between computers.

The History of Wireless Networking

The first types of WLAN technology used an interface in which became over crowded for communication. Small appliances and industrial machinery caused interference so the technology had to be updated. The second type of WLAN technology to be released ended up being four times faster than its predecessor at 2Mbps per second. We use the third format of WLAN today, though our current WLAN system runs at the same speed as the second system released.

In 1990, the 802.11 Working Group was established to work towards a WLAN standard for all computers to communicate from. In 1997, IEEE 802.11 was accepted as the standard data communication format for wireless local area networks. The technology continues to grow today. Governments and large corporations are constantly looking out for the latest and fastest standard to work from.

The expansion of wireless networking will likely continue for decades to come.

The History of Wireless Networking
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

WES is a special event that is hosted for anyone associated with BlackBerry technology and wireless training. Everyone from technology executives, developers, IT professionals, developers, and software vendors can benefit from BlackBerry training.

watch mobile phone Order Emf And Anti Aging Bracelet E Q Cheap Rugged Ridge 53703 52 Soft Top With Low Low Price Oakley Jupiter Lx Sunglasses

How To Put Videos On PSP In 4 Simple Steps

Sony's little wonder machine is a real jack of all trades in the electronic entertainment field-there really isn't too much that it can't do but I've noticed that out of all my friends that have PSP's, not one person uses it for movies! I found this a little odd, until I realised that none of them know how to do it! It's not as hard as people seem to think so hopefully once you've read this article you'll know how to put videos on PSP, and I can get my friends to look at this article instead of asking me questions all the time!

The first thing that stops most people from finding out how to put videos on PSP is they don't have enough free memory-You are going to need to buy as big a memory stick as you can afford-512mb is going to be the bare minimum here.

The second essential is to have a computer handy which you can link to the PSP via a USB cable. An internet connection will be useful too, but is not essential unless there are things you need to download.

How To Put Videos On PSP In 4 Simple Steps

1-Connect the computer and the PSP together, making sure that the PSP is switched off to begin with, and switch the PSP on once the connection is made.

2-With the PSP go into the SETTINGS menu, and press X, which should link the PSP to the computer. If you then go into MY COMPUTER on the computer, you should see an extra volume has been attached. This is the PSP/Playstation Portable.

3-Open the PSP memory card and then open the folder called PSP. With this open you need to create another folder inside that one, this one called "MP_ROOT" and then another one called "100mnv01"

4-Save the movies you want to watch in the folder "100mnv01" and then you are ready to rock! The movies can be started by clicking on the saved image inside the memory card. One thing to note though is that the movies need to be in MP4 format (Google it), and if you want to convert your existing DVDs etc to this format you may want to get some specialized software.

Okay there we are, how to put videos on PSP in 4 easy steps!

How To Put Videos On PSP In 4 Simple Steps
Check For The New Release in Health, Fitness & Dieting Category of Books NOW!
Check What Are The Top Cooking Books in Last 90 Days Best Cheap Deal!
Check For Cookbooks Best Sellers 2012 Discount OFFER!
Check for Top 100 Most Popular Books People Are Buying Daily Price Update!
Check For 100 New Release & BestSeller Books For Your Collection

Click HERE to find out EXACTLY how to put videos on your PSP, and get your FREE MP4 Conversion software now!
Click here to find out how to download free games and get the most from your PSP.
Billy Torecki is the webmaster at http://www.psptipsntricks.com

cell phone watches Order 6 Square Tubing Inground Multi Pedestal Utility